Even if you are a donor to your organization, you see with different eyes. You’re not the donor you’re trying to reach. That’s always good to keep in mind. Because our opinions are shaped by so much that won’t affect how – or if – a donor decides to give. Here’s one example: My husband […]
Feel good or fear? How you can move donors to act
Knowing when fear and good feelings move donors to act is important. Here in the northern hemisphere, the sun is shining, the weather is warm… it’s summer. My favorite time of year. That means it’s time to start thinking about your year-end appeal. I know, it sounds nuts, right? But if you want the chance […]
Eff the ineffable
Or, how to make your ask concrete, if you work for an arts organization. Arts lovers know that art can’t always be constrained by words. I spent a good part of my career as a staff person in an arts organization. Theater was my route into the nonprofit world. But my love for all kinds […]
Fundraisers, what do we need to do now?
We live in frustrating, pain-inducing times. There’s war, there’s sickness, there’s hunger, there’s injustice, there’s needless death. Uvalde hit me hard. Those little ones and what they went through! It’s easy to feel powerless. But fundraisers, we need to act. I’ve been thinking – a lot – about the emotional impact of gun violence in […]
The Value of Corporate Partners
How to find & attract corporate partners In 2020, companies gave $17 billion to nonprofits. That’s significant. But individual donations totaled $324 billion and overshadowed corporate giving. Does that mean corporate partnerships are not worth pursuing? No! Money is only a part of the story. Read on to learn what corporate partners can do to […]
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