Attention, please! When you work at a nonprofit, long hours and tons of responsibility go with the territory. It’s not about making money or getting accolades; it’s about creating an impact. You’re working hard, you’re making a difference. But your friends, family, and sometimes even colleagues don’t have a clear idea of what you do. […]
Trust, more valuable than money
Trust is one of those things that you can’t necessarily put a dollar value on, but you know matters, a lot. But like your database or your donor relationships, it’s critical to a successful fundraising program. Your brand isn’t about colors, type, or taglines. Do you remember the outrage that United Airlines created years ago […]
3 Tips for Preparing Your Website for End-of-Year Giving
Are you ready for year-end fundraising? To succeed, your nonprofit needs to develop its digital presence. Your nonprofit’s website must build connections with existing supporters, draw in support from new donors, and make the donation process as simple as possible. Make the most of your website If you don’t have web development or coding experience, […]
Your donors don’t care about your fundraising goals
Your donors really don’t care about your fundraising goals. But they care – a lot – about your mission. Fundraising goals are important – inside. But donors care about your mission. If you’re fundraising, you already know that. But is that reflected in how you ask for gifts? Time and again, I see it: internal […]
Get behind me, Satan!
Maybe you’re putting the finishing touches on your year-end appeal. Or maybe you’re already thinking about the next one. (Go you!) In either case, there are temptations – usually suggested by someone who doesn’t understand fundraising – that you will need to resist. If you want the appeal to succeed, that is. Temptation one: Keep […]
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