Wondering how to engage your supporters? You don’t need us to tell you that donors are what keep the lights on at your organization! That’s why one of the biggest pain points in the nonprofit world is dealing with lapsed donors. Constantly replacing churned donors with new ones isn’t a sustainable strategy. Instead, you should […]
Here’s why you need to invest in fundraising to raise more money
Is your fundraising program lagging? Right now, employers are searching for great fundraising professionals. The current market means people looking for work are in a greater position of power. If your organization is looking, here are a few things to consider. Fundraising that succeeds requires investment I’ll wait here while that sinks in. You have […]
You are not your donor
Even if you are a donor to your organization, you see with different eyes. You’re not the donor you’re trying to reach. That’s always good to keep in mind. Because our opinions are shaped by so much that won’t affect how – or if – a donor decides to give. Here’s one example: My husband […]
Feel good or fear? How you can move donors to act
Knowing when fear and good feelings move donors to act is important. Here in the northern hemisphere, the sun is shining, the weather is warm… it’s summer. My favorite time of year. That means it’s time to start thinking about your year-end appeal. I know, it sounds nuts, right? But if you want the chance […]
Eff the ineffable
Or, how to make your ask concrete, if you work for an arts organization. Arts lovers know that art can’t always be constrained by words. I spent a good part of my career as a staff person in an arts organization. Theater was my route into the nonprofit world. But my love for all kinds […]
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