Talent borrows, genius steals. Oscar Wilde The best fundraising ideas… Are probably already out there for you to use. I’m not a genius. So I will try to give credit where memory allows. It was a colleague who once told me there aren’t any great new ideas – just people who know how to borrow […]
How to apologize
Apologizing is never fun. But at some point, you open an envelope or answer the phone and find an upset supporter. You cringe and wonder what went wrong. Remember: how you handle this may make all the difference in your relationship with this donor. So do it right! The first rule? No matter how strong […]
Your quick and easy solution to donor retention
Donor retention? I’m sure you’ve been hearing all about donor retention lately. It’s a hot topic in fundraising circles –especially now. And thanks to a bad economy, we’ve learned to pay more attention to the donors we already have. So is there a quick and easy solution? So you probably know the sad truth: most […]
Here are the questions every nonprofit should ask
Let me share a brief and not-too-flattering story. A few years ago, a friend announced her new job in an area that intersected with my organization’s mission. I offered any help I could give someone new to the nonprofit world. And then had a moment when I wondered if that could be a problem. Would […]
Witness to Brandicide
Witness to brandicide It’s not as if we weren’t warned. Really smart people have written about the killing power of a new “brand”. (See Jeff Brooks at Future Fundraising Now or Tom Ahern’s site: Ahern Communications, Ink). If you’ve seen it up close, you know what I’m talking about. It’s infuriating. The process works something like […]