Donor retention? I’m sure you’ve been hearing all about donor retention lately. It’s a hot topic in fundraising circles –especially now. And thanks to a bad economy, we’ve learned to pay more attention to the donors we already have. So is there a quick and easy solution? So you probably know the sad truth: most […]
Listen to your grandma
Listen to your grandma… she knows about proper thanks. I’ve written a few times about poorly done thanks or solicitations, so I wanted to write about a thank you we recently received that did it right. But instead of my response, let me offer my husband’s. He’s not a fundraiser so he’s probably a better […]
Real friends – a valentine
Back in the old days before Facebook or Twitter, people met and talked (and argued) on message boards. It was on a message board that I met a group of women. I’ve now known these women for almost fifteen years. We moved together from board to board and eventually to Facebook. We know each other’s […]
No thanks
Almost every day I receive an acknowledgment letter that misses the mark. We’ll call it a no thanks. But the one I received recently really offers a lesson in what not to do. Thank you fail It’s plainly generic, to begin with. Though my name and address appear on the letter, the salutation reads “Dear Friend”. […]
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