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Treating So-Called Small Donors Like Rockstars

If the best type of fundraising is one where we create a meaningful and long-lasting relationship with our donors, how can we do that when we’re physically disconnected from each other? Furthermore, how can we do that for any type and size of gift, not just so-called major gifts?  According to the Fundraising Effectiveness Project, […]

Filed Under: Blog, Donors Tagged With: donor care, donor journey 2 Comments

Is gratitude really hurting our sector?

Is gratitude really hurting our sector? Too much gratitude? A few weeks ago, my friend Vu Le posted another of his thought-provoking pieces, Is there such a thing as too much gratitude? Yes, and it’s been harmful to our work. I want to be clear: I mean both friend and thought-provoking with zero snark. I […]

Filed Under: Blog, Donors, Thanks Tagged With: Fundraising, gratitude, thank you 5 Comments

Why you should care about ALL your donors

There are no small donors We know we should care about all our donors. But fundraisers often talk in shorthand that sounds bad when exposed to the general public. “Small donors” is one of those shortcuts. When you care about donors, you know that sounds bad. It implies some donors matter, and some donors… not […]

Filed Under: Blog, Donors Tagged With: donor care, stewardship 9 Comments

What can you do for your donors?

Last week, I wrote about seeking feedback from your donors. One thing you might really want to learn is what you can do for your donors. Fundraisers must think about money. Your organization needs it, and you are likely being evaluated on how much you can raise. But if you put your donor hat on, […]

Filed Under: Blog, Donors Tagged With: donor relationships 1 Comment

28 ways to show donors they matter to you

Wondering how you can engage and thank your donors? Donors aren’t like mushrooms – if you ignore them, they WILL go away. So you should be thinking about how to make their experience with your organization one that helps them feel connected and important. The good news? There are endless ways you can create great […]

Filed Under: Blog, Donors Tagged With: donor care, donor retention 5 Comments

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