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The power of one

You’ve probably been hearing the story of young Sarah Murnaghan, the 10-year-old girl with end-stage cystic fibrosis. She’s in desperate need of a lung transplant. Without one, she isn’t likely to survive the next couple of weeks. But transplant rules don’t allow her to move to the front of the line – before adults and […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, direct mail, Donors, Fundraising 2 Comments

Scheherazade and bathtubs

When my oldest was just a little girl, she insisted that I tell her stories while in the tub. After a full day at work and several hours running after a little one, it was a rare night that I could summon the energy to make something up. So I relied on fairy tales – […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, Fundraising, storytelling Leave a Comment

The best fundraising idea I ever stole – part 3

For much of the past decade, I worked for nonprofits that are on the smaller side. We needed maximum results from minimal staff. I’m always on the look-out for great ideas that I can copy, DIY-style. So it’s fortunate that I’ve been a fan of Tom Ahern and his e-newsletter for so long. He turned me […]

Filed Under: Blog, Donor communications Tagged With: donor newsletter, donor retention, Donors, Fundraising, Nonprofit, thank you 11 Comments

The best fundraising ideas I ever stole – part one

Talent borrows, genius steals. Oscar Wilde The best fundraising ideas… Are probably already out there for you to use. I’m not a genius. So I will try to give credit where memory allows. It was a colleague who once told me there aren’t any great new ideas – just people who know how to borrow […]

Filed Under: Annual Giving, Blog, Boards, Donor communications Tagged With: Board of directors, direct mail, personalized letters 1 Comment

Your quick and easy solution to donor retention

Donor retention? I’m sure you’ve been hearing all about donor retention lately. It’s a hot topic in fundraising circles –especially now. And thanks to a bad economy, we’ve learned to pay more attention to the donors we already have. So is there a quick and easy solution? So you probably know the sad truth: most […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor retention, relationships Leave a Comment

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