Attention, please! When you work at a nonprofit, long hours and tons of responsibility go with the territory. It’s not about making money or getting accolades; it’s about creating an impact. You’re working hard, you’re making a difference. But your friends, family, and sometimes even colleagues don’t have a clear idea of what you do. […]
Your donors don’t care about your fundraising goals
Your donors really don’t care about your fundraising goals. But they care – a lot – about your mission. Fundraising goals are important – inside. But donors care about your mission. If you’re fundraising, you already know that. But is that reflected in how you ask for gifts? Time and again, I see it: internal […]
Get behind me, Satan!
Maybe you’re putting the finishing touches on your year-end appeal. Or maybe you’re already thinking about the next one. (Go you!) In either case, there are temptations – usually suggested by someone who doesn’t understand fundraising – that you will need to resist. If you want the appeal to succeed, that is. Temptation one: Keep […]
Mobile Bidding In Your Fundraising Efforts: A Quick Guide
The fundraising software landscape was already wide and extremely varied, but the seismic changes we’ve seen related to virtual events and donor engagement have provided nonprofits with more options than ever before! So which tools do you need to engage donors? What software would benefit your nonprofit in the most impactful ways? What are the […]
Too many cooks spoil the chili – or your next appeal
Or why too many cooks who don’t know what’s already in the pot can make a mess. Years ago, my family was gathered at my parent’s home to celebrate Christmas. By then, we were a big crowd – I have three siblings, and each of us has two children. So my mom planned to make eating […]
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