It’s never too late to get organized and create a fundraising communications calendar One of the secrets of successful fundraising is consistency. But if your calendar is hit and miss, or “ask for money when we’re in trouble”, you need to put some structure into your plans. Creating a communication calendar is how you do […]
How to share feelings
So last time, I wrote about communicating less with facts and more with feelings. Because giving isn’t a logical act, it’s an emotional one. And feelings are how we best connect with other people. But how do you do that? Think about communicating with one person, not an audience. If you’re focused on your audience, […]
Fundraising: fewer facts, more feelings
You’re an emotional creature. That’s not an insult! We all are. It’s how humans… human. I’m thinking about this as I write to you, because so often we feel compelled to prove our worth, and our organization’s worth, to our community. But especially when you’re asking people to support your mission, you’ll do so much […]
Fundraising lessons we can use from Ukraine
Shortly before last Christmas, Volodymyr Zelenskyy, the president of an embattled Ukraine, spoke to the U.S. Congress. It was an important moment, as he needs to constantly seek support for the attacks his country is experiencing from Russia. He knows the U.S. has the greatest means of support. This is definitely emergency fundraising. But as […]
Why your fundraising program should focus on people
Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]
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