Who cares about donors, anyway? Do you? The Agitator hosted what became a heated conversation about the value of focusing on relationships in fundraising a while back. The heat came from one commenter in particular. The Agitator recommended a post by the esteemed Ken Burnett, called Keeping the Right Fundraisers. In his post, Ken offered the […]
Are you a nag?
Don’t nag your donors No one likes a nag. Recently, a friend shared a letter with me that she’d sent to an organization she really cares about. I thought what she had to say was so important I asked her to share it. She generously agreed. We usually make assumptions about what donors think, but we […]
Rewrite!
I received a letter I itched to fix. It needed a rewrite – badly. It was sent on behalf of my elementary school by an organization that seems to be doing the same appeal for Catholic elementary schools all over NJ. Not exactly a warm and fuzzy start, right? It opens with a lot of talk about how […]
Stop thinking about money!
Do we need to stop thinking about money? I was at a meeting the other day. A local foundation offered training about soliciting major donors. It was a small enough group that we had time to hash out a few hypothetical situations. A good session and well worth the hour or so. As is often […]
Say it again!
Say it again! Why repetition works so well. Today I found myself hunting for an idea I’d seen for a lapsed donor appeal. My search took me to some letters I’d written years ago. I wrote the letters at my former organization. With a few years’ distance, I definitely found a few things I’d change. But […]
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