How to rock your fall fundraising Ah, those crisp new days of fall! Back to school, falling leaves… who doesn’t love it? Me. I don’t love it. You have to pry summer from my grasping hands. But fall comes – and winter behind it – regardless. And with it, your biggest fundraising season of the […]
5 reasons to ditch your annual appeal
5 reasons to ditch your annual appeal and ask more often Are you still depending on an annual appeal – a single annual solicitation – for your individual giving program? Many smaller organizations are. But if you’re one of them, you ought to reconsider. Here’s why. 1. You need money all year round To accomplish […]
Spotlight on telefunding: what you need to know
Telefunding – what you need to know Have you considered a telefunding program? Here’s what you need to know. A while back, a reader asked me to write about telefunding. As development director, I oversaw telephone fundraising departments, but I’ve never been a caller myself. So I turned to an old friend and nonprofit telephone […]
Are you planning or drifting into disaster?
Are you planning or drifting into disaster? We’ve passed the first quarter of the year. Chances are things are getting busy for you now. Maybe a spring event you’re planning. A spring appeal mailing. A big annual meeting. This is when it’s easy to forget your plan and focus on the daily to-do list Who […]
How to start an annual giving program
What I learned about annual giving years ago, and how it might help you. Many of the organizations I’ve worked with have been small to medium-sized. And that’s no surprise since most nonprofits in the US are small. They’re eager to build a solid fundraising program, but most continue to depend on grants. I think […]
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