What if gratitude wasn’t something to check off your to-do list? What if gratitude made you and your donors feel great? What if gratitude made it much more likely your donors would remain your donors? Smart fundraisers understand that giving is personal and emotional. They understand that there is much more to raising money than […]
Donor love means knowing how to say thank you
Donor love means knowing how to say thank you It would seem to be the simplest thing. Saying thank you shouldn’t be hard. If you’re comfortable saying “please” – as in “please give” – you need to feel even more at ease with being grateful. Then why do so many organizations fail at this? Thanks […]
How this thank you is the winning move for loyal donors
You call it demanding, I call it discerning. OK, I will admit it: I can be the El Exigente of donor communications. Picky, picky, picky. If a family member happens to be standing nearby as I open the mail, I drive them nuts. “This is a thank you letter? It’s all about them!” “My annual […]
How to create something they will treasure
How to create something they will treasure Sad news this morning. We woke this morning to the news of David Bowie’s death. I had no idea he’d been ill. I’m not qualified to write about his music and life – so this isn’t about music. But this morning, an early response to a fan letter […]
How to write a thank you letter when you feel stuck
September’s Nonprofit Blog Carnival gave you links to great articles on thanking your donors. But it can be hard, I know. Here’s how to write that thank you letter – even when you feel stuck. Here’s how to write a thank you letter when you feel stuck First, a confession: I used to write rote, […]