Statistics can wreck your fundraising appeal There are plenty of fundraising appeals landing in my mailbox and inbox. I’ll bet it’s the same for you. I open them, hoping to be moved, or learn something new. What I see is one characteristic that wrecks appeals. They’re all head and no heart. They’re built on carefully […]
5 Simple Ways to Capture Stories and Produce Simple Videos for Your Nonprofit
5 Simple Ways to Capture Stories Today’s post comes to you from Kristin Sukraw of Nonprofit Film School and Reliant Studios. Storytelling is at the heart of what we do – and we live in a visual age. I think you’ll find her post interesting and helpful! “We’re a small organization. We don’t really have […]
How to be heard in a noisy world
We live in a noisy world. So what does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s noisy world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – […]
How to move hearts with a great story
Why your story is the key to moving hearts I might not have opened the letter yesterday. It was from Covenant House, a charity I supported only occasionally and long ago. But I did open it. And though I planned a different post to share with you this week, I knew I had to share […]
Why we do our nonprofit work
Have you had one of those days where all you can do is wonder why we do it – this nonprofit work of ours? I think we’ve all had those days. I hope not too many of them! A friend shared a video that I had to share with you. If you’ve ever wondered why […]