Today’s post comes to you from Kristin Sukraw of Nonprofit Film School and Reliant Studios. Storytelling is at the heart of what we do – and we live in a visual age. I think you’ll find her post interesting and helpful! “We’re a small organization. We don’t really have the capacity to do our […]
Joe Friday would make a terrible fundraiser. Joe wanted “just the facts, ma’am.” (For those of you who didn’t grow up watching Dragnet, here’s a taste.) That’s not to say fundraising communications should not be true. It’s just that there’s so much more to it than facts. You can make a logical list of the […]
What does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – they’re filling our eyes and ears and demanding our […]
I might not have opened the letter yesterday. It’s from Covenant House, a charity I supported only occasionally and long ago. But I did open it. And though I planned a different post to share with you this week, I knew I had to share this instead. You see, I don’t cry easily. But this […]
A friend shared a video that I had to share with you. If you’ve ever wondered why donors donate, this might help. I hope it also reminds you of why you do this work. Enjoy!