Witness to brandicide It’s not as if we weren’t warned. Really smart people have written about the killing power of a new “brand”. (See Jeff Brooks at Future Fundraising Now or Tom Ahern’s site: Ahern Communications, Ink). If you’ve seen it up close, you know what I’m talking about. It’s infuriating. The process works something like […]
Why letters are like people
Letters are like people? Let me explain. Have you ever noticed distinct personalities in the nonprofit letters you get? I find myself imaging organizational personas as I read. Here are a few. Let’s imagine a party. Glass in hand, you mingle with the crowd. Who do you meet? Letters are like people – meet some […]
Is this any way to treat a friend?
I don’t treat friends like this, do you? I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening […]
A cure for 3 am panic
Ever needed a cure for the 3 am panic? I know you’ve been there too. It’s 3 am. Your eyes are closed, but your heart is pounding and your mind is racing. Your appeal is due to mail and you’ve got… Nothing. Try to rest. Because when the morning comes, you will get started on your next appeal. Maybe […]
I see you
That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]