You don’t have a donor newsletter? Why not? Starting a new project can be scary, I know. It’s one more thing on the to-do list. But effective donor communications, including a donor newsletter, mean better and longer donor relationships. And that means more funding. So here are some excuses – and of course, the arguments […]
Why aren’t you creating a donor newsletter?
If you can create a good donor newsletter, it’s donor magic. This is your opportunity to love your donors with abandon. To show them what amazing things they’ve accomplished with their gift. It’s also a chance to keep them up to date on your mission. And to offer them a chance to support you again. […]
Why your fancy newsletter is failing you
Is yours a fancy newsletter? Recently, I’ve been holding on to a few newsletters from organizations my husband and I give to. With one shining exception, they’re disappointing. Or worse. What’s frustrating is they could so easily be great. The organizations do good work. I’m sure they have good stories to tell. And yet, they […]
Stuck in an annual giving dead end?
Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get to October, look at the holes in the operating budget, […]
Your annual giving toolkit – part two
Roll up your sleeves and get ready: here’s an annual giving toolkit Last week, I wrote about some of the ideas you need to create a successful annual giving program. Those form the thoughtful (and necessary) underpinning. This week, our focus will be more tactical – “hands-on”, if you like. An annual giving toolkit – […]