So you’re ready to write a fundraising appeal. Now what? Before you even begin to write your appeal, there are some things you should think about. What’s the ONE thing you’ll ask a reader to do? Too often, we use a fundraising appeal as a catch-all for everything we want to tell people. This is […]
Mind the gap
It can be the toughest part of your fundraising communications to grasp. Like a slippery fish, it keeps jumping from your grasp. I’m talking about your fundraising offer, of course. The gap that describes your need. The central part of fundraising that’s so easy to slide over, or step around. The guts of the whole […]
How to Segment New Donors for Effective Communications
Winning a new donor is always an exciting feat. Your mission has inspired yet another individual to support your cause, and that’s something to celebrate. However, once you pull in new donors, it’s time to start strategizing how to keep them around. Too few nonprofits focus on donor retention, and the numbers show it. In […]
Beginner? How to write appeals that work
It’s been a long time, but I remember when I first began writing appeals. This was before we had access to the internet and a huge amount of information at our fingertips. I was smart enough to subscribe to Jerry Huntsinger’s newsletter, though. (On paper, mailed to me!) As I mentioned recently, I took my […]
Empowering donors: measuring impact
We’ve got work to do. I recently read a piece from Give.org, “Public Perceptions of Charity Impact.” In it, they refer to their recently released Special Donor Trust Report. And one of the findings left me with my head in my hands. Those with household income above $200k who report they know the meaning of […]
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