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Straight talk about donor love

Straight talk about donor love Is the idea of donor love just fluff? The answer depends on you. But first, let’s clear a few things up. Maybe it will make you more comfortable. Here’s what donor love isn’t: This is love in the sense of philanthropy. That is, the love of humankind. In this sense, […]

Filed Under: Blog, Donors Tagged With: donor communications, donor love, donor retention 1 Comment

Who is that newsletter for anyway?

Newsletter fails make me sad. The tagline said “thanking those who make a difference”, but I don’t think that’s me. Why? Because out of maybe 15 articles in the newsletter, 10 refer to large individual or foundation gifts. Like, millions large. And while the stated purpose of this newsletter is thanks, the headlines read like […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor newsletters, donor retention 10 Comments

Your annual giving toolkit – part one

Annual giving is a process – and a toolkit can help To create a successful annual giving program, you need to think beyond the once-a-year appeal. Think about what you’ll need to succeed. Then put together the tools you’ll need. Fundraising is relationship-building. When your donors hear from you once a year – and that […]

Filed Under: Annual Giving, Blog Tagged With: annual giving, donor communications, fundraising plans 2 Comments

How to create a donor communications calendar

This post has been updated. You can find the most recent version here. How can you create a donor communications calendar? A communications calendar is a combination of messaging and timing. You can create the most amazing appeal letter, but if it’s the only time your donors hear from you this year, you aren’t communicating […]

Filed Under: Blog, Donor communications Tagged With: communications planning, donor communications, donor relationships 10 Comments

5 Ways Prospect Research Can Improve Donor Communications

By Bill Tedesco Can prospect research improve your donor communications? Strong donor relationships are built on exquisite communication strategies. Crafting the best donor communication methods is easily done when your organization knows your donors inside and out. Prospect research helps your organization fundraise smarter with insights on your donors’ financial, philanthropic, and general lives. You’ll […]

Filed Under: Blog, Donor communications Tagged With: donor communications, prospect research 3 Comments

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