Between COVID delays and the attempt to hijack our constitutionally created United States Postal Service, mail has slowed down. A lot. But if you’re hoping my next line will read, “so direct mail is over”, I will disappoint you. Because it’s not. It’s still the channel with the highest response rates. And people who are […]
Let’s talk about empathy
I think it’s a gift. So let’s talk about empathy. I am convinced that we can’t successfully communicate without empathy. Underline that for fundraising communications. In fact, human decision-making is emotional. We decide based on our feelings, and then rationalize them later. So feelings of empathy are critical to move people toward doing good. Rational […]
Fundraising in a time of pandemic
Chances are, you’re reading this at home. With the coronavirus raging through the world, the best defense we have is social distancing. It’s hard. For some, it’s dangerously hard. But it’s what we have. That means a great number of people find themselves at home – without a job, or unsure of their job. So […]
How well do you know your donors?
Or, more to the point, do they feel as if you know them? I think of a story about President Franklin Delano Roosevelt. After he died, his body was transported by train through America. At one station, a reporter asked a man who was in tears if he knew President Roosevelt. And the grieving man […]
Is our world moving too fast for empathy?
If part of your work is communicating with donors, your job might be getting harder. Is our world moving too fast for empathy? We’ve heard that human attention spans are now shorter than those of goldfish. We know more people are reading online, and fewer are reading on paper. And we have also known that […]
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