Fundraising’s essential ingredient: Consistency. I know we live in an age of minuscule attention spans. Advertising always screams NEW! So it’s easy to miss how important something as homely and useful as consistency can be. But it’s key to a strong fundraising program. Consistency takes many forms. Here are a few reasons why it’s so […]
Why sincere is better than clever
Why being sincere really matters. We have all made mistakes. That might be the most universally correct statement ever. (Or not!) Admitting to them can be embarrassing. But it can also be educational. Today, I want to use my early mistakes to underline why we should avoid the temptation to be clever when we can […]
Year-end tips for the beginning of the year
Can we talk about year-end fundraising now? Because maybe thinking about the crazy days while they’re still fresh will help make 2020 year-end easier. I’ve been involved in a conversation on Twitter recently with other nonprofit fundraisers and a few smart donors. The conversation veered from “My inbox is exploding!” and “I gave three months […]
And This Little Nonprofit Cried ‘We We We’ All The Way To Bankruptcy
By: Ephraim Gopin Your nonprofit organization is 24/7/365 busy changing lives. Helping youth at risk graduate school, providing people experiencing homelessness a hot meal and a bed to sleep in, ensuring elderly persons receive the care they deserve. Your team works overtime to help your beneficiaries. Your volunteers give their all to turn the words […]
Who is your annual report working for, anyway?
Even in smaller organizations, an annual report has a way of taking up a lot of space. (Or time, but they’re the same thing, I’m told.) Day-to-day work halts. Reports are requested from all departments. Designers and writers are hired. An annual report is often seen as the one marketing piece worth investing in. After […]
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