Newsletter fails make me sad. The tagline said “thanking those who make a difference”, but I don’t think that’s me. Why? Because out of maybe 15 articles in the newsletter, 10 refer to large individual or foundation gifts. Like, millions large. And while the stated purpose of this newsletter is thanks, the headlines read like […]
Your annual giving toolkit – part one
Annual giving is a process – and a toolkit can help To create a successful annual giving program, you need to think beyond the once-a-year appeal. Think about what you’ll need to succeed. Then put together the tools you’ll need. Fundraising is relationship-building. When your donors hear from you once a year – and that […]
How to create a donor communications calendar
This post has been updated. You can find the most recent version here. How can you create a donor communications calendar? A communications calendar is a combination of messaging and timing. You can create the most amazing appeal letter, but if it’s the only time your donors hear from you this year, you aren’t communicating […]
5 Ways Prospect Research Can Improve Donor Communications
By Bill Tedesco Can prospect research improve your donor communications? Strong donor relationships are built on exquisite communication strategies. Crafting the best donor communication methods is easily done when your organization knows your donors inside and out. Prospect research helps your organization fundraise smarter with insights on your donors’ financial, philanthropic, and general lives. You’ll […]
Why you should care about donor retention
Your questions answered. I recently did a webinar with my friends at NeonCRM on donor retention. It was fun – and obviously, a topic close to my heart. Some of the most fun I had was answering questions at the end. Since the topic can be broad, the questions were, too. Unfortunately, even with an […]