I’ve been gobbling up a series Steven Screen has been writing about your fundraising offer. Go read everything he’s been writing! This is such a critical part of any appeal you will send. Yet, it’s often overlooked. And that’s a shame because when you can work out the offer the rest of the piece is […]
Can fundraisers be both human and smart?
I received a lovely email from the Fundraising Everywhere folks. In it was a piece by Wayne Murray. He urged all of us in the nonprofit sector to be more human. That gets a rousing YES! From me. But then we veered from the big picture – keeping fundraising human – to tactics like font […]
Summer round-up: free tools for you
(Originally posted in 2017… updated for you!) Did I say “free tools?” Yes, yes I did. It’s summer. It’s hot. So today’s post is an easy one: no heavy lift, and maybe a little help. Here’s a grab bag of free or cheap tools I use and like. Remember, sometimes, free isn’t so free – […]
You have new donors. How will you keep them?
Keeping those new donors is critical M+R Benchmarks report a 32% increase in online giving in 2020. The Fundraising Effectiveness Project reports a 10.6% increase in giving compared to 2019. Organizations that were ready – or able to get ready, fast – were successful in the midst of the Covid pandemic. And that’s fantastic news! But it also […]
How to take your nonprofit’s annual report from chore to score
What purpose does your nonprofit’s annual report serve? Here in the US, the IRS requires you to file one every year. But what they have in mind is the 990… a financial form. Beyond that, your options are myriad. Too many organizations see an annual report as part requirement and part brochure. But if yours […]
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