What are you saying to donors without words? My friend Clay wrote a terrific piece about the importance of data in your fundraising program. You can – and should – read it here. (Don’t worry, I’ll wait.) Clay makes an important argument for not overlooking the “little” things. Hand data entry over to a novice, […]
Year-end tips for the beginning of the year
Can we talk about year-end fundraising now? Because maybe thinking about the crazy days while they’re still fresh will help make 2020 year-end easier. I’ve been involved in a conversation on Twitter recently with other nonprofit fundraisers and a few smart donors. The conversation veered from “My inbox is exploding!” and “I gave three months […]
Why you should care about ALL your donors
There are no small donors We know we should care about all our donors. But fundraisers often talk in shorthand that sounds bad when exposed to the general public. “Small donors” is one of those shortcuts. When you care about donors, you know that sounds bad. It implies some donors matter, and some donors… not […]
28 ways to show donors they matter to you
Wondering how you can engage and thank your donors? Donors aren’t like mushrooms – if you ignore them, they WILL go away. So you should be thinking about how to make their experience with your organization one that helps them feel connected and important. The good news? There are endless ways you can create great […]
Do you want fundraising success? It’s about caring.
Fundraising is a balancing act. Fundraising success takes skill. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, […]
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