Too big to succeed? My family recently made what was for us a large gift to a national charity. The response was underwhelming, and that’s being kind. An 8.5 x 14 sheet of paper, with the bottom being a tear-off, generic response form. The thank you letter – such as it was – consisted of […]
Treating So-Called Small Donors Like Rockstars
If the best type of fundraising is one where we create a meaningful and long-lasting relationship with our donors, how can we do that when we’re physically disconnected from each other? Furthermore, how can we do that for any type and size of gift, not just so-called major gifts? According to the Fundraising Effectiveness Project, […]
Donor CARE – and you
We never met in person. But John Haydon was my friend. There’s a good possibility he was yours, too. That’s just how he was. On March 8th, I joined a large group of his family and friends at a memorial service. It was so well suited to John – leaving people moved and sad, but […]
The important ways you say something without words
What are you saying to donors without words? My friend Clay wrote a terrific piece about the importance of data in your fundraising program. You can – and should – read it here. (Don’t worry, I’ll wait.) Clay makes an important argument for not overlooking the “little” things. Hand data entry over to a novice, […]
Year-end tips for the beginning of the year
Can we talk about year-end fundraising now? Because maybe thinking about the crazy days while they’re still fresh will help make 2020 year-end easier. I’ve been involved in a conversation on Twitter recently with other nonprofit fundraisers and a few smart donors. The conversation veered from “My inbox is exploding!” and “I gave three months […]
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