A lapsed donor is a donor who hasn’t given in a while. (And of course, that’s insider talk. But you’re an insider, so we’ll use the term here.) But how do you define that period? How long do you consider a donor active? Experts tell us that after a first gift, you need to thank […]
What are you doing for your loyal donors?
Your loyal donors matter My friend Barbara O’Reilly is that wonderful combination of truly caring and brilliant. And this post is thanks to an important point she raised in one of her emails. (You can get yours here… well worth it!) She wrote about how often fundraisers think in terms of moving donors into larger […]
5 Ways to Center Donors In Your Marketing Strategy
As the years go by, donors’ expectations evolve. For nonprofits looking to connect with their audiences in 2025, this means tailoring your outreach experience to their expectations and centering them in your marketing strategy. But how can your nonprofit speak to every individual donor? Nonprofits use individualized strategies for forging relationships with major donors. But […]
Choose Humanity: Why Real Conversations Beat Automation
Don’t automate your communication Every day it seems there’s another shiny new toy, based on AI, to make fundraising faster and easier. It’s surely tempting for an overworked nonprofit staffer with scary-big goals to hit. But while there are certainly areas that might be turned over to automation, communicating with the people who support your […]
5 Donor relations tips for shy people
Does wading into a room full of strangers terrify you? Are you sure you’ll have nothing to say? Afraid you’ll embarrass yourself with your tied-up tongue? Never fear. I’m an introvert who likes people, but I find the idea of glad-handing, networking or otherwise behaving like my extroverted colleagues intimidating. And I’ve been doing this […]
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