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What do you have to offer?

I’ve been gobbling up a series Steven Screen has been writing about your fundraising offer. Go read everything he’s been writing! This is such a critical part of any appeal you will send. Yet, it’s often overlooked. And that’s a shame because when you can work out the offer the rest of the piece is […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, donor communications, Fundraising Leave a Comment

8 easy ways to write a better appeal

Want to write a better appeal? Here’s what I know about writing good fundraising letters: You can practice and study for years and still feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the perfect get […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, fundraising appeal 5 Comments

I am more than my checkbook

I am more than my checkbook. Do your donors feel that way? And does a well-written appeal really matter? In the rush to get something, anything, out the door on time, does it really matter how good it is? Judging from my mailbox, many charities – even large ones – don’t seem to think so. […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, donor-focused 11 Comments

No fundraising plan? Don’t worry. Here’s what you can do.

No fundraising plan? So, it’s October and you still haven’t gotten around to making a plan for your fundraising through December. Yeah. You’re screwed. No, just kidding. You can still make this work. But you need to start today. Why not just wing it? Just do what you always do, right? Who has time to think […]

Filed Under: Annual Giving, Blog, Planning, Thanks Tagged With: appeal writing, fundraising plans, year-end plan 2 Comments

So, Hands-On Fundraising is a thing…

Just a quick mid-week post to share with you that Hands-On Fundraising, LLC is formed and ready for business. I think this is where my long nonprofit career has been pointing. It’s time to share what I’ve learned over those years. Time to reach more organizations and help them do great work. Thank you for […]

Filed Under: Annual Giving, Blog, Donor communications, Fundraising, Planning Tagged With: appeal writing, donor retention, Fundraising, nonprofit consulting 2 Comments

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