Are you thinking about lapsed donors right now? We’ve been living through a few years of crisis, calamity, catastrophe… you name it. From Covid to conflict, it’s been a heck of a ride. This climate has been good to some organizations. Human services and international aid – these are needs that are ever-present in people’s […]
What it costs to feel all the feels – and why you should pay
This is a short story about feeling all the feels. Back in my younger days, I was a theater person. I mean, I still feel like a theater person, but now I’m an audience member. Then, I was a performer. As a little girl, my dream was to be a ballet dancer. Watching ballet can […]
What do you have to offer?
I’ve been gobbling up a series Steven Screen has been writing about your fundraising offer. Go read everything he’s been writing! This is such a critical part of any appeal you will send. Yet, it’s often overlooked. And that’s a shame because when you can work out the offer the rest of the piece is […]
8 easy ways to write a better appeal
Want to write a better appeal? Here’s what I know about writing good fundraising letters: You can practice and study for years and still feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the perfect get […]
I am more than my checkbook
I am more than my checkbook. Do your donors feel that way? And does a well-written appeal really matter? In the rush to get something, anything, out the door on time, does it really matter how good it is? Judging from my mailbox, many charities – even large ones – don’t seem to think so. […]
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