If fundraising matters to your organization, then you must invest in it. Have you ever saved for something really important? A car, a house, an education? If you’re saving now, you’ve noticed how low interest rates are. It can be hard to see your savings grow so slowly. Your organization, if you have an endowment […]
How Email Marketing Best Practices Positively Affects ROI
Email marketing is continually cited as the top digital marketing strategy, especially ROI. Some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent. The impact of email marketing goes far beyond delivering messages to inboxes. Email marketing is a surefire way to personalize messages, connect […]
How to find your way through fundraising
Fundraising is always changing, so how can you find your way? It can feel hard to keep up. But the basics remain key. To succeed, we must make learning part of our practice. I want to suggest you grab a copy of a new little book from TrueSense Marketing. Who doesn’t need a guide? Their […]
Please share a moment of humanity with me
Do you ever feel cynical about fundraising or even humanity? It’s a hazard of our age, I guess. I hope it’s not one of our profession, though. You’ve heard that storytelling is key to good fundraising. And you’ve heard that focusing on our donors and showing them need and appreciation are critical. You’ve heard that […]
Data-driven relevancy builds personal connections
Post thanks to Action Graphics Data-driven relevancy builds personal connections As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out to prospective donors, build […]
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