Call it commitment. Or maybe, determination. Possibly, just sheer cussed stubbornness. Whatever you call it, it’s the key to a successful annual giving program. Here’s the thing: I could write a really good appeal. The data could be in great shape. The stars might all align and the message, audience, and timing could be perfect. […]
Are you as tired as I am?
I’m tired. I’m not sure if it’s a response to the last few years, or if I’m just busier than usual. But lately, I’ve just been finding myself wanting to crawl under the covers and hide for a while. (With a good book, of course.) I realized, too, that my fatigue is affecting my ability […]
5 Reliable Ways to Improve Virtual Event Engagement
Guest post from Sonia Urlando Virtual events are now normal additions to organizations’ calendars, and that’s great! They offer your donors and members increased convenience, and they offer you increased flexibility and cost-effectiveness. Virtual events allow more people worldwide to attend events. This includes people who wouldn’t be able to attend if it was in […]
People are people… even donors
Let’s talk about donors. We fundraisers seem to have complex feelings about donors. Are they your boss? Do you need to worry about a “savior complex”? Or are they a source from which you extract money? Are they friend or foe? People are people… and donors are people, too. To borrow from Depeche Mode, donors […]
Your small fundraising team can do big things
First, a confession. I’ve been a fundraising copywriter and consultant for more than a decade now. And I’m not going back! But I do remember struggling to raise money, wearing too many hats, and dealing with leadership that just didn’t get it. Small fundraising teams can be tough. And honestly, that’s a big reason why […]
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