How to keep those donors Oh, hello 2024. Yes, your year-end fundraising efforts are over. Take a deep breath. Relax. OK. Enough of that. Time for 2024 fundraising! And here’s what I want you to think most about: retention. I hope you welcomed new donors last year. And maybe even welcomed back some others. But […]
Improve your fundraising letters fast
You can improve your fundraising letter today Here’s what I know about writing good fundraising letters: You can practice and study for years. And still, you feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the […]
Empathy: the key to better fundraising
Empathy – the feeling that you understand and share another person’s experiences and emotions: the ability to share someone else’s feelings While sympathy is compassion for someone else’s situation, empathy is feeling their pain. Sympathy keeps its distance. Empathy is a powerful connection to someone else. We’ve evolved to feel empathy because it’s useful in understanding […]
How are your conversation skills?
Conversation?! Don’t worry. You don’t have to be a great talker to have this conversation. Today I heard from an excited client about an email. (I love getting celebration emails like this!) My client is a new theater here in Connecticut. And theater is where I started my nonprofit career… so I’m having fun. We’ve […]
Want some action? Use emotion.
Years ago, on vacation, as I read 2312, by Kim Stanley Robinson a phrase stopped me cold. I had to dog-ear the page. “Reason can’t work without emotion. People who are cut off from their emotions can’t decide.” Reason can’t work without emotion. People who are cut off from their emotions can’t decide. So, ok, […]
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