Fundraising results depend on the whole organization You might know that I spent a good number of years working for regional theaters. It’s where my nonprofit career began. And theater is still close to my heart. But over the years – whether in my first theater, where I managed the box office, or in subsequent […]
You CAN write a great thank you
Does writing a thank you letter make you feel sort of squeamish? Do you put it off, because… all those feelings? Or maybe just because you don’t know where to start? I got you. Read on… Your opening paragraph As you would with any letter, keep the first paragraph short. And make it all about […]
Do you want to keep last year’s donors this year?
How to keep those donors Oh, hello 2024. Yes, your year-end fundraising efforts are over. Take a deep breath. Relax. OK. Enough of that. Time for 2024 fundraising! And here’s what I want you to think most about: retention. I hope you welcomed new donors last year. And maybe even welcomed back some others. But […]
Improve your fundraising letters fast
You can improve your fundraising letter today Here’s what I know about writing good fundraising letters: You can practice and study for years. And still, you feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the […]
Empathy: the key to better fundraising
Empathy – the feeling that you understand and share another person’s experiences and emotions: the ability to share someone else’s feelings While sympathy is compassion for someone else’s situation, empathy is feeling their pain. Sympathy keeps its distance. Empathy is a powerful connection to someone else. We’ve evolved to feel empathy because it’s useful in understanding […]
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