5 reasons to ditch your annual appeal… and ask more often Are you still depending on an annual appeal – a single annual solicitation – for your individual giving program? Many smaller organizations are. But if you’re one of them, you ought to reconsider. Here’s why. 1. You need money all year round To accomplish […]
Planning
How to avoid the magic fundraiser trap
Magic fundraisers are why we can’t have nice things. I’m writing this on Labor Day. Maybe that’s fitting. Because while our work can feel like a labor of love, too often, expectations far exceed what one human can do. Magic fundraisers do not exist. Recently, I saw a job posting. I’m not looking, but I […]
How to Segment New Donors for Effective Communications
Winning a new donor is always an exciting feat. Your mission has inspired yet another individual to support your cause, and that’s something to celebrate. However, once you pull in new donors, it’s time to start strategizing how to keep them around. Too few nonprofits focus on donor retention, and the numbers show it. In […]
Your donor retention how-to
First, why does donor retention matter? Ah, donor retention. We talk about it often. But why does it matter? Acquiring new donors is hard and often expensive. (You still need to do it.) So not doing all you can to keep the donors you have is like tossing money out the window. Prioritize retention! Also… […]
Do you want to keep last year’s donors this year?
How to keep those donors Oh, hello 2024. Yes, your year-end fundraising efforts are over. Take a deep breath. Relax. OK. Enough of that. Time for 2024 fundraising! And here’s what I want you to think most about: retention. I hope you welcomed new donors last year. And maybe even welcomed back some others. But […]
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