Do you want to boost donor engagement? With the rise of laptops, smartphones, and social media, nonprofits now have more tools to engage donors than ever before. The problem with having so many choices, however, is that it can be difficult to figure out exactly which engagement techniques are most effective. To complicate the matter […]
4 ways silos are toxic to fundraising
Silos are toxic to fundraising The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer service […]
How to be a donor detective
How to be a donor detective Searching for clues… After decades together, I learned my husband didn’t like pineapple. It was shocking, really, that I’d missed something like that. Do you feel like that about your donors, too? What clues might you have been missing? A successful fundraiser is a detective. The best retailers have created […]
Do you write like you talk?
Do you write like you talk? Would you write to your mother like that? Open the last appeal, newsletter, or email you wrote. Now read it out loud. Does it sound funny? And does it sound like you? Does it sound like you talk? If so, congratulations – you’re a step ahead of many. If […]
Do I have to care today?
Do I really have to care today? A personal note: I wrote this before Dallas. Before Alton Sterling. Before Philando Castile. Before Orlando, Dhaka, Istanbul, Iraq and so much more. I was responding to personal stuff – the loss of my mom, and frustrations with work. It’s hard right now when it feels like the […]
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