It’s a serious question: what purpose does your annual report serve? What outcomes are you looking for? Too many organizations see an annual report as part requirement and part brochure. But if yours is meant to be a sales piece, is it selling? How do you know? And if reporting is a legal requirement, couldn’t […]
Align Peer-to-Peer and Mobile Fundraising: 5 Best Practices
However strong you consider your online fundraising strategy to be, it’s almost certain that the internet has allowed your nonprofit to reach more donors in more innovative ways over the past few years. Whether you’re interacting with your supporters over social media or accepting donations through your website, connecting with your donors has never been […]
How to raise money for your small or new organization
People often ask how to raise money for their small or brand-new organization. While no one answer is right for every organization, there are some basics that will help. But first, some hard truths: Consider carefully whether your organization is needed Before you even begin to raise money, before you even file the papers, you […]
Social Media in Your Fundraising Efforts: 4 Expert Tips
Depending on your nonprofit’s marketing strategy, social media may play a large role in your fundraising techniques. The increasingly digital nature of ads and marketing will make social media more prevalent in the future. But, as marketing becomes more social, it’s increasingly important to stay up-to-date on social media best practices and strategies that work. […]
Engagement fundraising – how to fundraise smarter
I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]
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