Letters are like people? Let me explain. Have you ever noticed distinct personalities in the nonprofit letters you get? I find myself imaging organizational personas as I read. Here are a few. Let’s imagine a party. Glass in hand, you mingle with the crowd. Who do you meet? Letters are like people – meet some […]
Real friends – a valentine
Back in the old days before Facebook or Twitter, people met and talked (and argued) on message boards. It was on a message board that I met a group of women. I’ve now known these women for almost fifteen years. We moved together from board to board and eventually to Facebook. We know each other’s […]
I see you
That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]