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6 big fundraising mistakes small organizations make

If you fixed just 6 fundraising mistakes, you’d raise more money. And I know, like it isn’t hard enough being a small organization, right? Not enough staff. Not enough time. And definitely, not enough money. You get used to making do. Find shortcuts. You work a lot. But too often, you don’t do the things that […]

Filed Under: Blog, Fundraising Tagged With: fundraising appeals, fundraising investment, small organizations 8 Comments

Looking for new donors? 5 things to think about

Looking for new donors? 5 things to think about So you’re looking for a few good (new) donors, are you? (Isn’t everyone?) Before you start pushing mail out the door or emailing wildly, there are some steps you should take. 1. Before you start: are you caring for your current donors? If you’re not already […]

Filed Under: Annual Giving, Blog Tagged With: donor acquisition, fundraising appeals, new donors 5 Comments

Why baby shoes knock the socks off stats

What do baby shoes have to do with fundraising? Well, Joe Friday would make a terrible fundraiser. Joe wanted “just the facts, ma’am.” (For those of you who didn’t grow up watching Dragnet, here’s a taste.) That’s not to say fundraising communications should not be true. It’s just that there’s so much more to it […]

Filed Under: Blog, Donor communications Tagged With: emotional fundraising, fundraising appeals, storytelling 8 Comments

Why your fundraising program should focus on people

Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]

Filed Under: Blog, Fundraising, Planning Tagged With: donor communications, fundraising appeals, individual giving Leave a Comment

What you need to know about before and after

Before and after… it’s the line between so much in a story – in all our stories. Think about your own. There are the “before I knew better” stories. The “before I met my partner” stories. The “after the kids were born” stories. The line between before and after signifies an important point in time […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: donor newsletters, fundraising appeals, thank you letters 2 Comments

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