What are you saying to donors without words? My friend Clay wrote a terrific piece about the importance of data in your fundraising program. You can – and should – read it here. (Don’t worry, I’ll wait.) Clay makes an important argument for not overlooking the “little” things. Hand data entry over to a novice, […]
Donor relationships
What can you do for your donors?
Last week, I wrote about seeking feedback from your donors. One thing you might really want to learn is what you can do for your donors. Fundraisers must think about money. Your organization needs it, and you are likely being evaluated on how much you can raise. But if you put your donor hat on, […]
Why you need to understand oxytocin to fundraise better
Oxytocin and how – maybe – management advice can help you raise more money I read an article a while back about instilling trust in employees. It was written by Paul J. Zak, founding director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University. He wondered […]
Do you want fundraising success? It’s about caring.
Fundraising is a balancing act. Fundraising success takes skill. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, […]
Volunteers: are you missing these important donors?
Do you think of volunteers as donors, too? Fundraisers spend a good amount of time thinking about their donors – at least if they want to succeed. But there may be a group of people you’re not thinking of: your volunteers. Fundraising staff might not be responsible for managing volunteers – interviewing, scheduling, assigning. But […]
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