Is your annual report a vanity piece? It’s a serious question: what purpose does your annual report serve? And what outcomes are you looking for? Too many organizations see an annual report as part required reporting and part organizational brochure. But even if yours is meant to be a sales piece, is it selling? How […]
Donor relationships
Trust: the gift you need the most
Nothing is as critical to good relationships as trust. That goes for your organization’s relationships with its donors, too. Trust is precious. And fragile. In a 2015 poll, the Chronicle of Philanthropy found that “A third (of those polled) said charities do a “not too good” or “not at all good” job spending money wisely; […]
5 Donor Stewardship Tactics Designed for Year-End Giving
5 Donor Stewardship Tactics Designed for Year-End Giving End-of-year or EOY fundraising is a high-stakes time for many organizations. The focus is often directed toward receiving as many donations as possible. However, the foundation of your EOY fundraising should be donor stewardship. After all, your current supporters are most likely to give to your year-end […]
7 Techniques to Boost Donor Engagement
Do you want to boost donor engagement? With the rise of laptops, smartphones, and social media, nonprofits now have more tools to engage donors than ever before. The problem with having so many choices, however, is that it can be difficult to figure out exactly which engagement techniques are most effective. To complicate the matter […]
4 ways silos are toxic to fundraising
Silos are toxic to fundraising The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer service […]
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