Why should you care? The Agitator ran an article about changes in giving that ought to concern us all. While overall giving was up last year, more of the money came from wealthy donors. Smaller dollar gifts declined. Do read the article, and the study, Gilded Giving, it references. In the article, Roger Craver points […]
Donor Love
Being grateful makes you and your donors happier
At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us. […]
She’s the one.
She’s the one. Your donor, that is. Or she should feel like the one. Strong communication is one-to-one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. Want donors to ignore your request? Ask “someone” to do something. (One funny exception: my younger […]
Try this fresh twist on Giving Tuesday
I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if yours is an organization without a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. […]
Are your donors eager to be part of the show?
Are your donors eager to be part of the show? How’s your organization performing? Are donors part of your show? My husband and I went to a Jackson Browne concert recently. Now, I’m about to make myself look foolish. But enjoy it and stick with me, will you? I’ve been seeing JB since high school. […]
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