Have you gotten a really beautiful appeal recently? It could be an email, or it could be a fancy direct mail package. I have to wonder about their effectiveness. So many are pretty to look at, but not moving. And that’s a big problem. Shiny postcards on heavy paper. Four-color imagery and brand-specific fonts. Reverse type (because […]
Mom tested, donor approved: when to use your inside voice
Who you’re talking to and how you use your voice matters… a lot. My youngest just turned sixteen. So I found myself looking through old pictures, remembering a chubby little baby who is now neither. My visit to old times reminded me of inside voices. When each of my kids was little, I tried to […]
Are you making this mistake? Why whining isn’t winning.
Fundraising shouldn’t be about whining. The US presidential election is next year. But the campaign is already underway. There’s a lot of fundraising happening that isn’t about charity. So when one particular appeal caught the media’s attention, I had to look. This email appeal is both entertaining (not in a good way) and educational (ditto). Have you […]
Spotlight on telefunding: what you need to know
Telefunding – what you need to know Have you considered a telefunding program? Here’s what you need to know. A while back, a reader asked me to write about telefunding. As development director, I oversaw telephone fundraising departments, but I’ve never been a caller myself. So I turned to an old friend and nonprofit telephone […]
How to raise more money. (Hint: It’s not about you.)
How to raise more money Patting yourself on the back hurts. Jeff Brooks warned us about the dubious utility of anniversaries in fundraising. You should read it (I read Jeff’s blog every day), but the point is simple: you might care about your anniversary, but donors do not. He’s right. What seems a momentous occasion […]
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