Statistics can wreck your fundraising appeal There are plenty of fundraising appeals landing in my mailbox and inbox. I’ll bet it’s the same for you. I open them, hoping to be moved, or learn something new. What I see is one characteristic that wrecks appeals. They’re all head and no heart. They’re built on carefully […]
Warning: bad mail coming to a box near you
Warning: bad mail coming to a box near you Do people actually go for this stuff? Every once in a while, I just can’t take it anymore. So you’ve been warned: rant ahead. The carrier envelope It came in a larger than usual 9 x 6 envelope. So far, so good. Then things went right […]
7 Techniques to Boost Donor Engagement
Do you want to boost donor engagement? With the rise of laptops, smartphones, and social media, nonprofits now have more tools to engage donors than ever before. The problem with having so many choices, however, is that it can be difficult to figure out exactly which engagement techniques are most effective. To complicate the matter […]
4 ways silos are toxic to fundraising
Silos are toxic to fundraising The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer service […]
How to be a donor detective
How to be a donor detective Searching for clues… After decades together, I learned my husband didn’t like pineapple. It was shocking, really, that I’d missed something like that. Do you feel like that about your donors, too? What clues might you have been missing? A successful fundraiser is a detective. The best retailers have created […]
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