Fundraisers – and fundraising – need to be funded. The pandemic has caused an interesting shake-up: many employers are struggling to find or keep employees. Meanwhile, the nonprofit sector has an unfortunate history of paying poorly – that matches up to a history of short stays for employees. (It always seems like the person who […]
The big question your donors want you to answer: WHY
WHY? Why should I give you money? Why should I care about your work? Why will this matter to someone? Too often, we focus on HOW We love to talk about how we do the work. All the cool ways we accomplish great things. A new process. A unique way of tackling a problem. All […]
What it costs to feel all the feels – and why you should pay
This is a short story about feeling all the feels. Back in my younger days, I was a theater person. I mean, I still feel like a theater person, but now I’m an audience member. Then, I was a performer. As a little girl, my dream was to be a ballet dancer. Watching ballet can […]
6 Branding Strategies to Make Your Nonprofit Stand Out
The human brain processes visual information 60,000 times faster than it processes text. Therefore, when your audience navigates to your website, the first thing they’ll absorb is your visual identity and brand. When they encounter your brand on other marketing materials, they should immediately associate it with your mission. Your brand is more than just […]
Your work matters. So do you.
His face was bright red. He looked down at me, practically spitting his anger. Next to him stood the organization’s development director, silent but glowering. My sin? I ran the box office of a large regional theater, and it was opening night. My (somewhat impossible) task was to both ensure every seat in the house […]
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