You’re an emotional creature. That’s not an insult! We all are. It’s how humans… human. I’m thinking about this as I write to you, because so often we feel compelled to prove our worth, and our organization’s worth, to our community. But especially when you’re asking people to support your mission, you’ll do so much […]
Communicating Planned Giving to Your Donors: 5 Tips
Planned giving is the underdog of charitable gifts. Often underestimated and underused, planned gifts have the potential to seriously grow your nonprofit’s long-term revenue. And, conveniently, anyone can make a planned gift. When donors make a planned gift, they solidify their legacy and make a real difference in the world (and tap into valuable tax […]
Fundraising lessons we can use from Ukraine
Shortly before last Christmas, Volodymyr Zelenskyy, the president of an embattled Ukraine, spoke to the U.S. Congress. It was an important moment, as he needs to constantly seek support for the attacks his country is experiencing from Russia. He knows the U.S. has the greatest means of support. This is definitely emergency fundraising. But as […]
Why your fundraising program should focus on people
Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]
Why the AI robots are not going to take your job
I don’t think the AI robots are taking over yet. You’ve probably heard all the buzz lately about the magic of AI. And perhaps it’s because I’m a writer, but I don’t think these are the answer to your fundraising copywriting needs… or not THE answer. AI: Garbage in… garbage out First, while it all […]
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