There is no faster way into our brains than an image. As Peter Temple explains in this post, “We don’t see words as a series of letters. We see them as pictures.” He goes on to say that our brains read words as a series of images. We’re able to quickly (milliseconds) put them together when […]
Your donor retention how-to
First, why does donor retention matter? Ah, donor retention. We talk about it often. But why does it matter? Acquiring new donors is hard and often expensive. (You still need to do it.) So not doing all you can to keep the donors you have is like tossing money out the window. Prioritize retention! Also… […]
Don’t invoice me when you want a gift
Playing cute tricks with donors isn’t the win you think it is I’ve been stewing about a certain kind of gift solicitation. I’ve hesitated to write about it. But I get more annoyed the more I think about the damage these things can do. Want some examples? This is an email I got. (Good organization; […]
How to unearth the stories you need
I’m convinced we’re made of stories And if that sounds a little goofy, then I’m guilty. But I’m sticking to it. The stories we tell ourselves about our lives and loves. The stories we hear from other people that shed light on who they are. And the stories that we read… whether in a great […]
What sloppy data means to donors
What sloppy data means to donors Are you ignoring crossed wires? If tending to your donor database is a job passed off on the intern or an occasional volunteer, you’re playing with fire. Why? Because that’s not just “computer stuff”. That information is where your donors live. Those relationships you know you should be building? […]
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