Fundraising isn’t secondary. It’s not your organization’s side gig, either. Too often, fundraising is “something we need to do to fund the mission.” That’s not an effective way to look at it, though. I have seen small organizations that are trying to build support. They have their mission firmly in mind, they’re already doing the […]
Tips for your year-end campaign [INFOGRAPHIC]
Here are some year-end campaign tips just for you. It’s true, 25-35% of giving takes place between Thanksgiving and New Year’s. Have you checked your lists not once but twice? Is your fundraising appeal ready to go? How will you handle a multi-channel campaign? Planning is key to your fundraising success, of course. And the […]
How to create a great PayPal donate link
Thinking about using PayPal? Whether you depend on PayPal or simply want to offer your donors an alternative, understanding the best ways to make PayPal work for you is smart. If you want to know how to create a great PayPal donate link, you’re in luck. This week, Eric Bryant of Gnosis Media Group brings […]
Peer-to-Peer Fundraising: 5 Tips to Supercharge Your Campaign
Peer-to-peer fundraising: 5 tips to supercharge your campaign In an ideal situation, donors would allocate support for your nonprofit by giving time and funds without provocation. However, have you considered that more donors may step forward if they were approached by friends and family instead of a faceless organization? Peer-to-peer fundraising (P2P) puts this exact […]
4 ways you might be making it all about you
And why making it about you is a mistake We all do it from time to time. We fall a little in love with our own organization. Or we get a little tired of the hard work. Then we forget that good fundraising focuses on the donor and the mission. Are you making these mistakes? […]
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