Maybe you have particularly ambitious goals for your next campaign, or maybe you just feel like you’re running out of ideas to motivate your base. Whatever the reason, it might be time to revamp your fundraising approach. With a little imagination, you’ll see that there are plenty of inventive ways to shake up your fundraising […]
What can you do for your donors?
Last week, I wrote about seeking feedback from your donors. One thing you might really want to learn is what you can do for your donors. Fundraisers must think about money. Your organization needs it, and you are likely being evaluated on how much you can raise. But if you put your donor hat on, […]
Empathy: the smart fundraiser’s superpower
Could a small change in your thinking make you a more successful fundraiser? I was reading an article about empathy and marketing the other day. It began with an example of Oxo, a company that makes household items. On the way into their office is a wall. It’s covered with lost gloves – a reminder […]
5 ways to improve your donor communication
Donor communications matter – a lot. Are you thinking about your next appeal yet? If you’re planning already – congratulations! If not, you’re probably not alone. Isn’t it still summer? And if putting together that big year-end campaign makes you feel a little panicky, you might want to consider preparation. Did you know there are […]
Why you need to understand oxytocin to fundraise better
Oxytocin and how – maybe – management advice can help you raise more money I read an article a while back about instilling trust in employees. It was written by Paul J. Zak, founding director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University. He wondered […]
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