Sending out a broadcast text to supporters, asking them to contribute to a new initiative might seem tempting. You could reach all the people in your contact list at once, and you wouldn’t need to worry about finding volunteers. The same goes for emails and social media updates. But consider this – Source: Evergage 2019 […]
Do you want fundraising success? It’s about caring.
Fundraising is a balancing act. Fundraising success takes skill. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, […]
Are you sending donors something to treasure?
What do your donors treasure? The other night, I was desperate for something to watch. But I didn’t want to bother with a movie – just something to fall asleep to. I settled on the National Geographic channel. And it reminded me of the magazines. I no longer subscribe, because I just can’t find the […]
Volunteers: are you missing these important donors?
Do you think of volunteers as donors, too? Fundraisers spend a good amount of time thinking about their donors – at least if they want to succeed. But there may be a group of people you’re not thinking of: your volunteers. Fundraising staff might not be responsible for managing volunteers – interviewing, scheduling, assigning. But […]
How you can harness the power of a niche brand
According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
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