According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
We have a sickness. It’s called free or cheap.
Are you suffering from free or cheap? First, let me emphasize that I’ve spent far more years as a staffer than a consultant. So I’m not pointing fingers away from myself. But why is our immediate reaction to any problem asking if we can get it free or cheap? That way of thinking is hurting […]
Connecting Financial Management to Great Nonprofit Strategy
An abundance of your nonprofit’s day-to-day activities are directly impacted by your financial management plan. Good financial management stems from several healthy practices. Some of these practices include the healthy acquisition of funds through fundraising, effective allocation of funds according to good organization skills, and economically-minded spending of such funds for your mission. Therefore, when […]
Why you should exercise your imagination
Every time I look at my nightstand, I feel guilty. There sits the biography I asked for, but haven’t read yet. Why? Because I’m happier bingeing on fiction. And thank goodness for libraries, because I go through books like I go through chocolate. But I feel better when I consider what I get from the […]
Dear nonprofit: Why I didn’t respond to your RFP
In many ways, consultants have it good. But RFPs are not something most of us like. We choose the kind of work we do. We choose who we want to work with. That means each client relationship is intentional. (We also live with uncertainty. Future income is harder to predict than future bills.) I do […]
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