Wait, what is ERP? ERP is enterprise resource planning. It’s a management software that allows small, medium, or large enterprises to manage and automate back-office functions. What does that have to do with me? Well, increasing operational efficiency and better managing all your information is essential. But few nonprofits have the resources to invest in […]
Why your fancy newsletter is failing you
Is yours a fancy newsletter? Recently, I’ve been holding on to a few newsletters from organizations my husband and I give to. With one shining exception, they’re disappointing. Or worse. What’s frustrating is they could so easily be great. The organizations do good work. I’m sure they have good stories to tell. And yet, they […]
Building a better appeal, part two
Last week, I wrote about your fundraising appeal and offered some steps to improve it. This week, with part two, we’ll pick up where we left off. Here’s what I want to share in both posts: Often missed ingredients for success You have to actually ask. Yes, your story is not, by itself, enough. Use […]
How to build a better appeal
Let’s be blunt: most fundraising appeals are well-meaning, but crap. Stuffy. Officious. Impersonal. Focused on the organization’s needs, not the donor’s dreams. The good news is you can start fixing that today, and I’ll show you how. This week and next, we’ll cover: Where to start? Before you even think about writing, think about preparing. […]
The case of the hidden development staff
Have you ever felt your organization’s development staff were hidden away? Maybe on a different plane of existence? Doing strange work normal people wouldn’t understand? I feel strongly about this: development staff must be accessible. Internally and externally. Your work might be specialized, but it’s integral to your organization’s success. (Unless you are fully funded […]
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