Groove or rut? When messaging is good for fundraising Given time and trial, you may find ideas and language that work well for your fundraising. When you do, feel free to continue to use it. Your readers aren’t waiting for your latest artistic creation; they read your appeals to know how they can help. They […]
Do and do not for 2016
A new year. Time to hit the reset button. It’s a good thing to stop, think about what we’ve done, and contemplate how to do better. So here are my suggestions for your new year. Do make the time now to clean up your database. Bad data is bad fundraising. Make sure your records are […]
2 steps you need to raise money without a prince
Prince Charming isn’t on his way. And daydreaming isn’t fundraising. Maybe it’s human nature. But it hurts your fundraising program. It often happens in new, small, or struggling organizations. Or maybe it’s just more noticeable there. Your fundraising isn’t going well. Your small group of supporters is becoming unenthused and giving less. Panic and frustration ensue. […]
5 ways to rock your fall fundraising
How to rock your fall fundraising Ah, those crisp new days of fall! Back to school, falling leaves… who doesn’t love it? Me. I don’t love it. You have to pry summer from my grasping hands. But fall comes – and winter behind it – regardless. And with it, your biggest fundraising season of the […]
5 reasons to ditch your annual appeal
5 reasons to ditch your annual appeal and ask more often Are you still depending on an annual appeal – a single annual solicitation – for your individual giving program? Many smaller organizations are. But if you’re one of them, you ought to reconsider. Here’s why. 1. You need money all year round To accomplish […]