If you can create a good donor newsletter, it’s donor magic. This is your opportunity to love your donors with abandon. To show them what amazing things they’ve accomplished with their gift. It’s also a chance to keep them up to date on your mission. And to offer them a chance to support you again. […]
Donor Love
Are you sending donors something to treasure?
What do your donors treasure? The other night, I was desperate for something to watch. But I didn’t want to bother with a movie – just something to fall asleep to. I settled on the National Geographic channel. And it reminded me of the magazines. I no longer subscribe, because I just can’t find the […]
Engagement fundraising – how to fundraise smarter
I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]
Top 10 #donorlove ideas for your Year End Campaign
It’s the most wonderful time of the year… In theory. Would your donor feel that way? Where’s the donor love? John Lepp (of Agents of Good fame) and I sat down to give you a tried and tested YEAR-END checklist you can use as you sit down to craft the most meaningful appeal of the […]
What does donor love really mean?
Is donor love just a tactical means to an end? Is donor love a recognition that fundraising should be about relationships, not transactions? It can mean a lot of things. But today, I want to say it’s about recognition, respect, and shared values. Recognition Not everyone is your potential donor. The people who do choose […]
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