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Arts fundraising – why donor experiences are your superpower

Art – in all its forms – is meant to move us. And it’s meant to be experienced – to create a reaction that is body and soul deep. Donor experience matters – a lot – to every nonprofit that needs donors. But arts fundraisers have an advantage. Their mission is an experience. If yours […]

Filed Under: Arts Fundraising, Blog, Donors Tagged With: donor experience, donor relationships 4 Comments

Hooked On A Feeling – Why experience is everything

Recently, Francesco Ambrogetti mentioned his new book to me. His title intrigued me and I asked him to tell me more. Following is a Q & A about his new book, Hooked on a Feeling. I love the title – what led you to it? Can you explain why you chose it? People need to […]

Filed Under: Blog, Fundraising Tagged With: donor experience, Fundraising, neuroscience 4 Comments

Empathy: the smart fundraiser’s superpower

Could a small change in your thinking make you a more successful fundraiser? I was reading an article about empathy and marketing the other day. It began with an example of Oxo, a company that makes household items. On the way into their office is a wall. It’s covered with lost gloves – a reminder […]

Filed Under: Blog, Fundraising Tagged With: donor experience, donor journey, empathy 6 Comments

5 ways to improve your donor communication

Donor communications matter – a lot. Are you thinking about your next appeal yet? If you’re planning already – congratulations! If not, you’re probably not alone. Isn’t it still summer? And if putting together that big year-end campaign makes you feel a little panicky, you might want to consider preparation. Did you know there are […]

Filed Under: Blog, Donor communications Tagged With: donor experience, donor retention, End of year appeal 5 Comments

How you can harness the power of a niche brand

According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest.  Broad brands have high brand recognition […]

Filed Under: Blog, Donors Tagged With: donor experience, donor focus, donor relations 4 Comments

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