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The new way to fundraise? Trust your mail.

So, have all the cool kids moved to digital? Is AI going to replace human communication? (Don’t get me started on that one…) And is mail so yesterday? Sometimes it seems like that’s what I’m hearing. And I often feel like a grandma, warning people not to move everything online. But grandma or not, I’ll […]

Filed Under: Blog, Donor communications Tagged With: digital fundraising, direct mail 5 Comments

Improve your fundraising letters fast

You can improve your fundraising letter today Here’s what I know about writing good fundraising letters: You can practice and study for years. And still, you feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, direct mail, Fundraising 14 Comments

Want some action? Use emotion.

Years ago, on vacation, as I read 2312, by Kim Stanley Robinson a phrase stopped me cold. I had to dog-ear the page. “Reason can’t work without emotion. People who are cut off from their emotions can’t decide.” Reason can’t work without emotion. People who are cut off from their emotions can’t decide. So, ok, […]

Filed Under: Blog, Donor communications Tagged With: direct mail, emotional writing, writing for donors 16 Comments

Creative Deviations: a book you’ll want to read

“Creative Deviations”… you know you’re going to find this one interesting right from the title. John Lepp and Jen Love are partners in an agency you’ve probably heard of. Agents of Good are known for their creativity and utter dedication to the humanity of fundraising. They’re also people I’m honored to call friends. So when […]

Filed Under: Blog, Donor communications Tagged With: creative deviations, direct mail, donor communications Leave a Comment

Donor touches? Paper is still your best bet

Donor touches matter and paper is still your best bet. I have been seeing a lot of articles during the past year about COVID and work. Specifically, about how the pandemic has changed the way we work and the way we communicate. And honestly, how not? Organizations that were tied to an in-person environment had […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: annual giving, direct mail, donor communications 2 Comments

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Recent Posts

  • 4 Ways to Turn One-Time Donors Into Long-Term Supporters
  • Looking for attention? Why the details matter
  • This is why you can’t find a great development director
  • The new way to fundraise? Trust your mail.
  • Donor identity: How do your donors see themselves?

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