Depending on your nonprofit’s marketing strategy, social media may play a large role in your fundraising techniques. The increasingly digital nature of ads and marketing will make social media more prevalent in the future. But, as marketing becomes more social, it’s increasingly important to stay up-to-date on social media best practices and strategies that work. […]
Engagement fundraising – how to fundraise smarter
I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]
6 survival tips for development directors like you
Survival tips for every development director Let’s face it – we all need a little help now and then. Survival tips, a kind word… And after decades as a staff fundraiser, there are a few small things I learned that I wished I had known at the start. Maybe they’ll help you. (And please add […]
5 year-end lessons for fundraisers like you
Get ready to learn. Here are some year-end lessons for you. Want to avoid some common mistakes? It’s year-end, so chances are, your mailbox and email inbox have been busy the last few weeks. SO MANY appeals – sometimes from organizations you haven’t given to. Sometimes, you wonder how they even got your address. Sound […]
Wear the good socks
Tell me I’m not the only one with a pair of good socks. Or maybe for you, it’s a favorite shirt. You know, the thing that fits just right, looks just right, goes with what you need it to go with? Whether to choose that favorite item is all about how soon the next laundry […]
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