Silos are death to fundraising relationships The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer […]
Why human connection still matters in fundraising
Where’s the human connection? News around charity fundraising sounds bleak. The Guardian posted an article warning of an unprecedented crisis and stated that “expected losses for the sector [are] likely to run into hundreds of millions of pounds, and many organisations [are] already struggling financially”. While COVID-19 may have accelerated the crisis in the NFP […]
What are you doing now to welcome new donors?
Are you welcoming your new donors well? If you’ve been busy fundraising this year, you may have found what many have: donors are being generous. They’re responding to emergency campaigns. They want to do something… and those organizations that provide something good to do are benefitting. So you may have attracted a group of new-to-you […]
Donor fatigue is not a thing
Can we finally dispense with the idea of donor fatigue? Like that one leaf on an otherwise perfect green lawn, donor fatigue is an idea that just keeps blowing back into our world. And I wish we could kick it to the curb, today. A quick story: years ago, I was at a meeting, representing […]
What exactly are you waiting for?
If you put off fundraising now, waiting may hurt you. I don’t have data to share – we’ll all know more when the Fundraising Effectiveness Project’s numbers are out for the first quarter of 2020. But what I’m hearing from colleagues and clients is nearly universal: fundraising through this pandemic is doing very well. Sometimes, […]
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