That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]
Extrovert? Why you might want to listen more
It wasn’t the first time I’d seen an out-of-control extrovert. I watched as a colleague confidently strode toward the party. Eager to talk to any and everyone in the room, she helped herself to a drink and hurried in. In the fundraising biz, it’s easier to be an extrovert. Extroverts don’t hesitate to wade into […]
Scarcity or Abundance?
Scarcity or abundance? What do we choose? Some time ago, I sat in a staff meeting, where the talk was all about scarcity. Not that anyone thought about it exactly that way. We thought were talking about how to be careful with spending, and about prudent choices about programming. We were talking about what we […]
Trademarked
Can a friend be trademarked? I received a solicitation in the mail the other day. I bet you’ve also gotten this one or one like it. It comes with many colorful address labels. And a nickel! What really made me laugh this time, though, was the salutation. They obviously knew my name, because it was […]
Letting Go
Letting go is hard. If you’re like me, you have a tendency to want to control as much as possible of your work life. That makes us good at what we do. You don’t want someone indifferent handling donor care – or data entry – right? But that’s a different dance when you’re working with […]